Beauty with principles

"Promoting role models, NOT creating supermodels" "Building socio-economic bridges in the community"

Our Sponsors

Beauty with principles

The Official Miss Somali UK was founded to promote a positive image of the Somali community by creating awareness of the social and cultural aspects of the country as well as the unique beauty of the Somali people. Bringing together a dynamic fusion of fashion, dance and music, The Official Miss Somali UK will celebrate the richness of this East African Gem and capture the essence of the Somali culture and tradition throughout this event. Birthed with one thing in mind the team are working hard to promote and develop various traditional engagements, social and educational events and to reflect a blend of the Somali lifestyle with that of the United Kingdom. The Official Miss Somali UK will be attended by many guests not only from the Somali community but all over the world to support the event in promoting the Somali culture, traditional wear and celebrate talent within the community. We are expecting various performances to compliment The Official Miss Somali UK finale at the same time offering individuals and groups the platform of opportunity to showcase their work, acts and talents but an opportunity for the world to see the positive aspects of the Somali community. The event will be focusing on Somali women with “class, poise and real beauty” bringing intelligence, ambition, compassion, and elegance to represent the community. Many are misrepresented and the assumption is made that all are asylum seekers, are involved in crime gangs or are uneducated and unskilled. With the intentions of changing these assumptions, this event will be the focal point the of Somali achievements and encouraging the Somali community to aspire and develop their strengths.

Aims and Objectives

    1.      Promoting role models NOT creating supermodels
                                            i.      Promoting good citizenship and integration through education and employment including enterprise and entrepreneurship by liaising with local communities, authorities, job & career centres and educational and health institutions.
                                             ii.      Promoting a more active participation in social and recreational activities effecting the community

2.      Building socio-economic bridges in the community
                                              i.      To bridge the gap between the younger and elder people within the Somali community and other communities
                                              ii.      Assertive cultural, social, artistic and economic development from the younger generation that are interlinked with UK mainstream and background roots ( as portrayed in our logo connotation).

The Miss Somali UK is more than just about beautiful young women competing for a title but an event to embrace the community; the idea is get the talented role models of today to support in creating the talented and positive role models of tomorrow. Beauty alone will NOT determine the winner of The Official Miss Somali UK beauty pageant, other attributes such as intelligence, ambition, compassion and the overall way a contestant carries themselves in representing the Somali community will be taken into account by the judges. A benchmark connotation of acknowledged beauty pageants is the exploitation of females in bikinis as a criterion on which they are judged. We are planning a lavish parade of the national costumes, grace and elegance of the Dirac competition. We wish to pursue a different approach to the conventional evening gown too however this diversity will not be revealed until the night.

We are looking to work with people that are making the right movements, those that are successful; those with goals, those on a mission and those with objectives therefore it is hoped that based on the success of this planned venture other partners will wish to come on board. We welcome all expressions of interest and support and look forward to all successful collaborations!

About our Logo
The Union Jack is supposed to represent “integration” into the UK, The leaves symbolise peace,

natural beauty and cultural & traditional backgrounds (roots). The scroll at the bottom stands for intelligence, development and perseverance. We’ve chosen the colour scheme to signify sophistication, sleek and modern. Silver was purposely considered as it is precious (hence the crown), classy, elegant and distinguished. We have had a lot of positive feedback about the logo, many people it was creative, simple,

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